Don’t just build a business build a brand. Because a brand is where value subsides.

Creativity is you expressing your point of view.

A brand is more than a product it’s a trust mark.

3 Touchpoint to be applied to create a great work

– Is it memorable

Are you about to create something that is memorable? Is it going to stop people? Are they going to respond

– Is it motivating

Are you saying something that is motivating? Have you created something that’s going to make someone reconsider?

– Is it truthful

Ultimately you are trying to build a long term relationship and establish a conversation that goes beyond just today. Making a lasting impression by being truthful – as no relationship can be built on fabrication.